Aurora Securities is an independent broker-dealer registered with FINRA, the SEC and MSRB and offer an innovative approach to the sale of securities products and through our affiliation with Secure Asset Management, advisory services. Our approach is to inspire you to build your business with a vision for the future. We are “outside business activity” friendly and understand you may not be selling only securities products. You will have access to offer mutual funds, non-traded and publicly traded real estate investment trusts (REITs), variable annuities, variable life insurance, and 529 plans.
Aurora Securities Information
Aurora Securities is an independent broker-dealer based in the United States and is an affiliate of Secure Asset Management, LLC. It offers a platform for financial professionals to build and grow their businesses.
Its products include mutual funds, non-traded and publicly traded REITs, variable annuities, variable life insurance and 529 plans etc. Brokerage services and advisory solutions are also within their business scope.
Regulated by the Financial Industry Regulatory Authority (FINRA) with license no.CRD#: 43149/SEC#: 8-50162, Aurora Securities complies to industry standard.
For more detailed information, you can visit their official website: https://aurorasecurities.com/ or contact their customer service directly.
Pros & Cons
Pros:
- FINRA Regulation: Being regulated by FINRA, Aurora Securities complies to regulatory standard of this authorities and ensures customer protections.
- Wide Range of Product and Service: Customer can choose from Aurora Securities' wide range of investment products such as mutual funds, non-traded and publicly traded REITs, variable annuities, variable life insurance and 529 plans, as well as brokerage and advisory services.
Cons:
- Limited Customer Support: You can only contact with the company by phone and in-person visit, which is very inconvenient for those who prefer modern digital communication channels.
- Limited Transparency: There's limited information on the company's website about its fee structures and educational resources.
Is It Safe？
Regulation:
As a U.S.-based financial services firm, Aurora Securities is regulated by the Financial Industry Regulatory Authority (FINRA) under license number CRD#: 43149 and the Securities and Exchange Commission (SEC) with registration number 8-50162, dual oversight of which ensures financial compliance to industry standards.
Safety Measures:
So far, we have not found any information about the security measures of Aurora Securities on its website. Check with the company directly if you intend to trade with them.
What are the Securities to Trade with Aurora Securities？
With its wide range of investment and brokerage products and services, Aurora Securities helps financial professionals grow their business.
- Investment Products: Aurora's options on investment products include mutual funds, non-traded and publicly traded REITs, variable annuities, variable life insurance, and 529 plans.
- Brokerage Services: Aurora offers access to over 75 insurance companies, technology and support for business development, compliance and operational assistance, and transition services for those switching from another broker-dealer.
- Advisory Services: Through its affiliation with Secure Asset Management, Aurora implements a hybrid RIA and brokerage model which allows financial professionals to offer both fee-based investment management and commission-based products. Additionally, Aurora's professional liability policy covers advisors' independent activities, reducing insurance costs.
Beyond core investment and brokerage services, Aurora provides plenty of tools and resources to support financial professionals such as market data and research, website design and hosting, branding and marketing materials, portfolio management systems, office software and cloud storage solutions, CRM systems, and form filling solutions, etc.
Customer Service
Aurora Securities' customer support options are relatively limited. Clients are restricted to phone at 888-548-6701 or in-person visits to their Troy, Michigan office at 2565 W Maple Rd, Troy, MI 48084, USA.
There is also a contact us form on their website for those who prefer callback service.
However, in todays digital age, the absence of live chat, email, or online support is a significant disadvantange and sometimes weaken customer satisfaction and accessibility.
Conclusion
Aurora Securities is a U.S.-based independent broker-dealer providing investment products, brokerage, and advisory services to financial professionals. Regulated by FINRA, the firm operates under stringent industry standards. While regulatory oversight is a positive, investors should undertake their own research, including fee comparisons and understanding the firm's offerings before making investment decisions.
Q&A
- Is Aurora Securities regulated by any financial authority？
Yes, it is regulated by the Financial Industry Regulatory Authority (FINRA) with license no.CRD#: 43149/SEC#: 8-50162.
- What types of investment products does Aurora Securities offer？
Aurora Securities offers a variety of investment products, including mutual funds, REITs, annuities, and life insurance.
- Is Aurora Securities suitable for beginners？
No, though well regulated by FINRA, the complexity of its products, limited customer support channels, lack of transparency on transaction fees, etc. deter beginners who are not familiar with financial investment yet.
Risk Warning
Online trading involves significant risk, and you may lose all of your invested capital. It is not suitable for all traders or investors. Please ensure that you understand the risks involved and note that the information provided in this review may be subject to change due to the constant updating of the company's services and policies.
